One of the things I love about my job in internet marketing is that I am constantly learning something new. Either I’m watching as tried-and-true tactics change and evolve, or I’m learning about new products or industries from my clients.
Right now, I’m working with (among other things) a software company, a laser tag business, a car wash, an hvac company, and a project management system. While some of those things are more easily understood than others, I’ve found that the more complex businesses can be equally as interesting.
For example, one of my clients sells process improvement and value stream mapping software. When I first started working with them, I didn’t know anything at all about their products or who would use them. Of course, we’d put together a creative brief explaining a lot about the company, but even that was written with a lot of highly technical terms that didn’t make a whole lot of sense to me.
As time has gone on, I’ve had the opportunity to do some writing for them, and as part of that, I’ve come to understand a lot more about what it means to improve business processes. That isn’t something reserved for giant factories or multi-billion-dollar organizations – just about every company can benefit from breaking down the steps they use to complete various duties and finding a way to do those things more efficiently. The same with value stream mapping – it’s really just a way to break things down and find a way for companies to work faster, smarter, and better.
What has your job taught you lately?