Category Archives: Professional Services

How To Maintain A Germ-Free School

There are many explanations for why parents may search for help and help in terms of protecting their kids.  Preventing infectious diseases at school can be tricky.  There are a number of key reasons for this.  Firstly germs have a tendency to have the ability to spread faster and more easily due to the amount of contact, in group settings with other individuals.  The germs may also spread if they’re airborne in character. Continue reading

Why It’s Important to Analyze Your Marketing Efforts

If you are a business owner, it is so important that you not only have access to analyze data related to your business, but that you have concrete, measurable analyses that you can use in future marketing efforts. The most lucrative marketing efforts occur when one is well-informed about the targeted audience and product or service being offered. There are several various means to analyzing and utilizing data for marketing, and I’m here to tell you about some of them!

First, it’s worth it to consult with a marketing agency that can tell you how to best proceed with marketing based on the data that you have about your intended consumer for your product or service. Marketing agencies can direct you to the best methods for everything from internal business analysis to ensure your company and its employees are in sync to external business analysis which focuses on understanding the market for your business. A marketing agency can also guide you through establishing goals based on your market’s data and based on the unique advantages and methods of marketing that your business has access to!

Another resource useful for analyzing your marketing efforts is found through consultation with a web design agency. Most businesses make first impressions on potential consumers via online platforms, so why not work to market your online presence with professional guidance? A web design agency can help you to develop a custom web design that is best suited to your company needs. Many of your needs are established when analyzing the data about your consumers and their satisfaction with your service or product. If you can use this data in your consultation with a web design company or a web design agency, you will be better set up for success in your future marketing efforts.

Graphic design is another huge component to successfully marketing your business. What is going to attract potential customers to your business? Font, color, size, and design are all basic considerations to take when working with a graphic designer. All of these preferences should be established by studying your targeted market. If you know the preferences of your potential consumer, then you will know how to best market your service or product to draw them in!

When analyzing consumer data and past marketing efforts, it’s important to utilize the resources available to you if you want to have successful marketing in the future. Marketing agencies, web design agencies, and graphic designers are all potential resources for taking your data and putting it into a marketing strategy that can ultimately lead to the success and growth of your business!

Spice Up Digital Marketing with Pinterest

Much as Pinterest positions itself as the world’s catalog of ideas that inspires users to move and explore, people also regard it as a major social network.Its slanted letter P logo joins the logos of Facebook, Twitter, Instagram, and Google+ for the standard social media share buttons. Plug it in websites or after every blog post, so readers can conveniently share and you’re on to creating an online presence.

Within Pinterest, users create content and share pins of infographics, articles, images, and videos on several boards of an account. Avid Pinners are united by common hobbies and interests based on categories. What separates Pinterest from other social media is its careful segregation of topics from the general (books, music, home décor, fashion, hair, and beauty) to the ultra-specific (ab workouts, eye makeup, hand lettering).

Launched not so long ago, in 2010, the potentials of Pinterest are still to be maximized. For digital marketers, who are on a constant quest to bolster marketing initiatives, Pinterest holds promise in promoting brand awareness and improving product reach. Here’s how:

Create an Impressive Profile

First, strong branding dictates a common look and feel among all social media channels that include business info, logos, taglines, images, and color schemes to create identification and recall.

Next, fully utilize Pinterest features. Make pins and boards attractive with unique and best quality images such as well-composed and high-resolution photos. In a sea of pins, ensure that yours stand out and worthy of a repin.

Better yet, start from the website. Blog titles, for example, can be an image with a text overlay. Or, create a separate blog title image specially designed for social media sharing. Either way, when it’s shared on Pinterest, the outcome is a pleasing poster-like image that beckons a viewer to follow.

Pins should be placed neatly on the appropriate boards and each board with a specific and catchy name. Also, add a brief description similar to a teaser. For example, vibrant summer wear for teenagers is a better board name compared with fashion for girls, which is a broader category. The words used make pins and boards easy to locate in the search field, which leads to the second point.

Optimize Pins and Boards for Search

Pinterest is a virtual pin board teeming with visual content. Texts appear only when a Pinner hovers an image and clicks on it for the description, link to the full story, and comments. Still, words are the key when the objective is to be searchable and land at the top of search results.

For this, Pinterest does a guided search. As one types in the search box, say ‘video ideas,’ suggested words show as well as Pinners and boards that carry ‘video ideas,’ so again, the more specific board names are, the higher the chance of popping in the search box. Pinterest further refines the search by showing keywords like YouTube, Live, DIY, Funny, Travel and more. Pinterest helps users find exactly what they are looking for and discover excellent ideas.

Digital marketers can check the keywords used by target customers and incorporate them in a brand’s pins and boards. Also, check boards of similar brands with a large following and see the images and keywords their pins are made of. What makes them tick?

Use Rich Pins

One of the best strategies because rich pins aim for sales power. They boost brand promotion and bear more context and details compared with the usual pin, like price, availability, links to product and map. Decide which rich pins suit your product or service: app pins, product pins, recipe pins and article pins. Rich pins require the application of meta tags and the approval of Pinterest. Once approved, rich pins easily facilitate installation of apps, shopping, cooking, and reading stories.

Share Pin It for Later Links

Share Photo

Attach Pin It for Later links in your blog posts or Facebook account. This action allows users to collect as many links for sorting after. It prods users to Pin It in their boards eventually. In a way, this cultivates audience engagement and drives traffic seamlessly to the source website and social media channels with multiple postings and repins across platforms.

Follow Influencers

Influencer marketing is one of the sure-fire ways to engage with clients. People love other people they can relate to. Identify influencers of all sizes in your industry and align with them. A mix of your pins and influencers’ in a shared board would be a good start.

Influencers provide fresh perspectives and customer insights that brand owners can always learn from. They also introduce you to a strong following that is your target market, too. Take note that every follower has his or her network, which expands market reach.

Influencers, with their credibility and trustworthiness, have earned the loyalty of followers. Their stories and recommendations have the ability to increase social media exposure and generate traffic for your brand that could translate to sales.

Level up to Pinterest for Business

 It’s time to ditch the personal account. Pinterest offers Pinterest for Business to tap the site’s marketing prowess. The free service comes with added perks: educational marketing materials to assist in effective campaigns and strategies.

Another benefit is Pinterest analytics. A Pinterest profile gives a snapshot of the number of pins, boards, likes, and Pinterest followers. Include the comments, replies, and shared boards and all of these are the results of efforts for a vibrant Pinterest interaction. Pinterest analytics, on the other hand, gives access to valuable tracking information that lets business owners know their customers better. An example is the relevant pins people like and what people loved most from the corporate website. This is a welcome opportunity to tweak activities to get successful results.

Final Note

If you find Facebook and Twitter being saturated. Pinterest, with 175 million pinners, is the next best option in addressing a far greater challenge faced by digital marketers – for their brands to be consistently visible in the digital landscape.

 Much as Pinterest positions itself as the world’s catalog of ideas that inspires users to move and explore, people also regard it as a major social network.

Its slanted letter P logo joins the logos of Facebook, Twitter, Instagram, and Google+ for the standard social media share buttons. Plug it in websites or after every blog post, so readers can conveniently share and you’re on to creating an online presence.

Within Pinterest, users create content and share pins of infographics, articles, images, and videos on several boards of an account. Avid Pinners are united by common hobbies and interests based on categories. What separates Pinterest from other social media is its careful segregation of topics from the general (books, music, home décor, fashion, hair, and beauty) to the ultra-specific (ab workouts, eye makeup, hand lettering).

Launched not so long ago, in 2010, the potentials of Pinterest are still to be maximized. For digital marketers, who are on a constant quest to bolster marketing initiatives, Pinterest holds promise in promoting brand awareness and improving product reach. Here’s how:

Create an Impressive Profile

First, strong branding dictates a common look and feel among all social media channels that include business info, logos, taglines, images, and color schemes to create identification and recall.

Next, fully utilize Pinterest features. Make pins and boards attractive with unique and best quality images such as well-composed and high-resolution photos. In a sea of pins, ensure that yours stand out and worthy of a repin.

Better yet, start from the website. Blog titles, for example, can be an image with a text overlay. Or, create a separate blog title image specially designed for social media sharing. Either way, when it’s shared on Pinterest, the outcome is a pleasing poster-like image that beckons a viewer to follow.

Pins should be placed neatly on the appropriate boards and each board with a specific and catchy name. Also, add a brief description similar to a teaser. For example, vibrant summer wear for teenagers is a better board name compared with fashion for girls, which is a broader category. The words used make pins and boards easy to locate in the search field, which leads to the second point.

Optimize Pins and Boards for Search

Pinterest is a virtual pin board teeming with visual content. Texts appear only when a Pinner hovers an image and clicks on it for the description, link to the full story, and comments. Still, words are the key when the objective is to be searchable and land at the top of search results.

For this, Pinterest does a guided search. As one types in the search box, say ‘video ideas,’ suggested words show as well as Pinners and boards that carry ‘video ideas,’ so again, the more specific board names are, the higher the chance of popping in the search box. Pinterest further refines the search by showing keywords like YouTube, Live, DIY, Funny, Travel and more. Pinterest helps users find exactly what they are looking for and discover excellent ideas.

Digital marketers can check the keywords used by target customers and incorporate them in a brand’s pins and boards. Also, check boards of similar brands with a large following and see the images and keywords their pins are made of. What makes them tick?

Use Rich Pins

One of the best strategies because rich pins aim for sales power. They boost brand promotion and bear more context and details compared with the usual pin, like price, availability, links to product and map. Decide which rich pins suit your product or service: app pins, product pins, recipe pins and article pins. Rich pins require the application of meta tags and the approval of Pinterest. Once approved, rich pins easily facilitate installation of apps, shopping, cooking, and reading stories.

Share Pin It for Later Links

Attach Pin It for Later links in your blog posts or Facebook account. This action allows users to collect as many links for sorting after. It prods users to Pin It in their boards eventually. In a way, this cultivates audience engagement and drives traffic seamlessly to the source website and social media channels with multiple postings and repins across platforms.

Follow Influencers

Influencer marketing is one of the sure-fire ways to engage with clients. People love other people they can relate to. Identify influencers of all sizes in your industry and align with them. A mix of your pins and influencers’ in a shared board would be a good start

Influencers provide fresh perspectives and customer insights that brand owners can always learn from. They also introduce you to a strong following that is your target market, too. Take note that every follower has his or her network, which expands market reach.

Influencers, with their credibility and trustworthiness, have earned the loyalty of followers. Their stories and recommendations have the ability to increase social media exposure and generate traffic for your brand that could translate to sales.

Level up to Pinterest for Business

It’s time to ditch the personal account. Pinterest offers Pinterest for Business to tap the site’s marketing prowess. The free service comes with added perks: educational marketing materials to assist in effective campaigns and strategies.

Another benefit is Pinterest analytics. A Pinterest profile gives a snapshot of the number of pins, boards, likes, and Pinterest followers. Include the comments, replies, and shared boards and all of these are the results of efforts for a vibrant Pinterest interaction. Pinterest analytics, on the other hand, gives access to valuable tracking information that lets business owners know their customers better. An example is the relevant pins people like and what people loved most from the corporate website. This is a welcome opportunity to tweak activities to get successful results.

Final Note

If you find Facebook and Twitter being saturated. Pinterest, with 175 million pinners, is the next best option in addressing a far greater challenge faced by digital marketers – for their brands to be consistently visible in the digital landscape.

Imageworks Releases New Website for Dodge-Chrome!

Dodge Color and Chrome Imaging joined forces in 2010 to become Dodge-Chrome.  As a result, the market leaders combined over 30 years of photographic and print imaging experience, satisfying both private sector and government clients by providing exceptional solutions and exceeding their highest expectations.

The website redesign by ImageWorks Creative enhances usability and showcases Dodge-Chrome’s many services and successful projects, all in keeping with their personality and sensibilities.

Check out their site here: Dodge-Chrome

Images Provided from: Dodge-Chrome, Washington Branch.

Other Branches:

Dodge-Chrome, Silver Spring, Maryland Branch

Dodge-Chrome, Mclean/Tysons, Virginia Branch

 

A Moving Post or A Post About Moving

For about a year now, I’ve been getting ready to relocate.  I’m excited about moving to Northern Virginia, getting my kids settled into a new school, and spending more time at the office.  Due to personal circumstances, things have gotten put on hold much longer than I’d like, but in the meantime, I’ve been doing a lot of research about what it takes to make a successful move.

I don’t have an overwhelming amount of stuff, but I’ve been careful not to accumulate much more while planning my move. I’ve also looked into mobile self-storage companies in case it turns out that I have more than I think.  I can always pack away the toys that my children no longer use, the kitchen gadgets and cake pans that only come out once a year, and of course, the holiday decorations.  Then my moving company can drop off the storage unit when I’m ready, and I can unpack at my convenience.

To be fair, the portable storage container will probably sit at my new house for a few months.  I’m going to have a lot of work to do just getting the three of us settled.

I still haven’t decided if I want to use a full-service moving company, either.  In a lot of ways, it would be so much easier to have the professionals come in, pack up all my things, and relocate us in one quick swoop.  Actually, it would be easier in every way – except financially!  However, I’m hoping that when I get a moving quote, it will turn out to be cheaper than I’m expecting.

If anyone out there has good moving advice for me, I’d sure appreciate it!  I’m hoping to get this all done as soon as possible!

Living In My Car

Over the past several years, I’ve made some jokes about living in my car.  Though I was of course joking, it’s true that my children go to school an hour from home, my previous job was an hour in the opposite direction, and my current job is three states away.  I spend a lot of time in my car.  In fact, I log enough miles that when I purchased a new vehicle in June, I had to “do the math” for the salesman – he didn’t believe me!

That said, since I’ve been spending so much time on the road, it’s become especially important to me that my car is well maintained on the inside and out.  I eat in the car, sometimes I work in the car, and I may even watch a television show or two waiting for some activity or another to finish up for the day.  My car needs to feel like home, even if it isn’t.

One of the best things I decided to do last month was to purchase an auto detailing package so that my car gets cleaned up on a regular basis.  This way, I have to take a few minutes to remove all my personal things from the car, and someone else takes a few hours vacuuming, scrubbing, washing, and shining to make my vehicle look new again.  In the end, my car will look nicer for longer, and my life will be a little bit more organized (something this full-time mom and marketer really needs).

It sounds silly, but regular car washes really do make all the miles I log much more bearable!