Web designers, whether creating websites on their own or within an agency, have become developers and more. They have started offering additional services on top of web development to stay competitive. Web development agencies are offering more services as the demand increases for those services.
While a designer can outsource a person with coding expertise, it’s necessary for a person designing websites to understand the basics of code and not have to constantly outsource for small tweaks and additions to the coding structure. Custom web design is the norm rather than the exception these days.
Aside from that, they need to know what can be done with code and what programming language it will be done in. When customers ask questions, it benefits the designer to be able to answer that a solution can be met affirmatively by using certain methods.
Why are developers offering more services?
The website build itself has become the base from which an agency is built. Custom web design is no longer enough though. Both independent freelance developers and design agencies are morphing into full-service search engine optimization(SEO) and marketing agencies.
A website on its own is not enough to succeed on the internet and businesses of all sizes are looking for one-stop shops.
To succeed in ranking and get traffic, one must use SEO. Sophisticated SEO, from keeping up with Google algorithms to content creation, and technical SEO with backlinks, is a hefty job. When a developer offers these services, they offer crucial value and become more alluring to customers looking for website growth.
Developers often charge a monthly retainer for providing these services to clients who they’ve designed sites for. Typically, this occurs with smaller businesses rather than larger corporations who may hire their own in-house SEO specialist or a separate marketing agency.
To increase SEO and website visibility, some agencies and independent creatives are offering social media management and graphic design services. This can involve maintaining a social media presence, incorporating a unique branding proposition, and being the voice of their client’s company when interacting with customers.
As a special addition, web developers are offering more services, to include hosting. This provides a convenient way for them to make an additional percentage from clients while providing a necessity any new site will require.
Web development is a complex skill and one that requires the use of many related skills to provide full-scale services to businesses looking for a streamlined and growth-oriented approach. As the online business landscape changes, so do web development agencies who stay ahead of the game.