Category Archives: Search Engine Optimization

Step into the Era of Digital Advertising with Instagram Ads

Winning Marketing Strategy with Instagram

Instagram is much talked about by digital marketers. With over 700 million active Instagram users, it’s a social network platform that reaches the masses including your current and untapped markets.

With Smartphones coming up with better features in capturing high-resolution photos and videos, it’s hard to resist the urge to share them with the world via Instagram. There’s even a word for it: Instagrammable. When people find every place, pet, or performance instagrammable, we know that Instagram is here to stay.

To get to know Instagram is to understand its great potential to increase engagement with clients and generate traffic that will eventually lead to more sales. Here’s a guidepost to help maximize the benefits of integrating Instagram in marketing:

Share Standout Content 

The goal is to craft posts worthy of sharing and circulating in the Instagram universe, or better yet, will cross to other social apps.

Depending on your Instagram Marketing strategy, create a post with links to all social accounts: Facebook, Twitter, Pinterest, Instagram, Google+. This will make sharing right away easy. An Instagram account can also stand on its own as long as standard content such as logo, tagline and profile description, useful links (website, map, other social accounts), the color scheme is observed for a unified branding look and feel.

Images and one-minute videos are the lifeblood of Instagram. Deserving a second look are high quality, well-composed, uniquely conceptualized images. Fast-paced, focused, with minimal text for Instavids. It works differently for every niche. One can use top-down flat lay shots for food or scenic long shots for places. In short, what you share should be visually delightful and relays the brand’s character.

Give the image its voice by partnering it with equally compelling captions. Good captions say, first, what the image is all about in a creative way. It can be inspiring or funny or show how a problem is solved. Emojis, those cute facial expressions, and ideogram add life to captions. They somehow substitute for the warmth in a face-to-face interaction. Second, there is a call to action. Ask Instagrammers to sign-up, share the post, or tag a friend. Ask a question and encourage them to answer in the comments section.

After the structure is the approach. You can pique the interest of Instagrammers’ just enough with a teaser, so they’ll be enticed to click the link to your website to read the rest of the story. If you choose to tell the whole story in the caption, be reminded of the 2,200 character limit, so start with the most important details.

Boost Content Sharing

Posts in an Instagram feed are arranged, not chronologically, but based on the number of likes and comments. Instagram assumes that more likes and comments mean audiences will find the content interesting. Thus, these are the posts visible at the top of followers’ home stream. The effect ripples up to a higher search engine ranking.

Keep conversations rolling in the comments section. It is a way to nurture relationships online. Comments are feedback, too and it is worth taking note what your audience has to say about your company or product/service.

Consistency is key in growing Instagram followers. Decide how often new content will be uploaded. There are studies even saying when is the best time to post on Instagram. See what schedule suits your brand.

Hashtags, the # plus keyword combination, is another way to expand connections. Every click on a hashtag exposes all posts with such keywords including your posts. It helps to get found by prospective clients. The more relevant and specific the keyword, the better.

Reach Out to Influencers

Consumer behavior is changing. Consumers are no longer content with print ads or television commercials. They want to do their research and check how true a brand’s claims are.

Enter an influencer, a credible, respected, and dependable person in a specific field with massive online presence, and a substantial number of loyal followers. What an influencer has to say – a product review or endorsement – is an expert opinion that an Instagram follower trusts and considers in decision-making. This makes influencer marketing one of the most effective ways to retain and attract more customers online.

Be sure to follow industry influencers on Instagram. They come in various sizes, from micro-influencers to the more popular account names. Micro-influencers are like relatable peers to consumers while big time personalities represent characteristics that people aspire for. Among them, who can you work with collaboratively? Working together can mean content sharing and recommending your brand.

Step into the Era of Digital Advertising with Instagram Ads

Take your campaigns to the next level with Instagram Business starting with Instagram advertising. Sponsored Instagram ads gain more likes and followers compared to a regular post. Some of the added features include a shop now link that takes the user to the product page. The contact button will allow users to call or email the business owner.

With Facebook acquiring Instagram, your marketing campaign can cover both platforms seamlessly. For one, your Instagram account can link your Facebook page instead of design separate content for each social network. Creating a campaign on Facebook and Instagram is purposive with the objective, audience, schedule, and budget identified.

After campaign launching is performance tracking. Instagram Business tracks analytics called Insights and offers significant data to digital marketers. Insights are focused on two areas: follower demographics (location, age, gender, new followers) and Instagram post analytics (reach, impressions, website clicks).

Insights help measure the results of marketing efforts in tangible terms to determine a campaign’s success. How near or far are the results from the set targets? Is Instagram driving the results a campaign aimed for? The answers to these questions will prompt new trials, tracking, and tweaks to a campaign.

Final Note

As far as marketing is concerned, Instagram is for all kinds of businesses; from start-ups to global brands. While modern businesses have taken the plunge and uses Instagram in their digital marketing strategies, a deeper dive can show unexplored advantages to further raise profits.

Spice Up Digital Marketing with Pinterest

Much as Pinterest positions itself as the world’s catalog of ideas that inspires users to move and explore, people also regard it as a major social network.Its slanted letter P logo joins the logos of Facebook, Twitter, Instagram, and Google+ for the standard social media share buttons. Plug it in websites or after every blog post, so readers can conveniently share and you’re on to creating an online presence.

Within Pinterest, users create content and share pins of infographics, articles, images, and videos on several boards of an account. Avid Pinners are united by common hobbies and interests based on categories. What separates Pinterest from other social media is its careful segregation of topics from the general (books, music, home décor, fashion, hair, and beauty) to the ultra-specific (ab workouts, eye makeup, hand lettering).

Launched not so long ago, in 2010, the potentials of Pinterest are still to be maximized. For digital marketers, who are on a constant quest to bolster marketing initiatives, Pinterest holds promise in promoting brand awareness and improving product reach. Here’s how:

Create an Impressive Profile

First, strong branding dictates a common look and feel among all social media channels that include business info, logos, taglines, images, and color schemes to create identification and recall.

Next, fully utilize Pinterest features. Make pins and boards attractive with unique and best quality images such as well-composed and high-resolution photos. In a sea of pins, ensure that yours stand out and worthy of a repin.

Better yet, start from the website. Blog titles, for example, can be an image with a text overlay. Or, create a separate blog title image specially designed for social media sharing. Either way, when it’s shared on Pinterest, the outcome is a pleasing poster-like image that beckons a viewer to follow.

Pins should be placed neatly on the appropriate boards and each board with a specific and catchy name. Also, add a brief description similar to a teaser. For example, vibrant summer wear for teenagers is a better board name compared with fashion for girls, which is a broader category. The words used make pins and boards easy to locate in the search field, which leads to the second point.

Optimize Pins and Boards for Search

Pinterest is a virtual pin board teeming with visual content. Texts appear only when a Pinner hovers an image and clicks on it for the description, link to the full story, and comments. Still, words are the key when the objective is to be searchable and land at the top of search results.

For this, Pinterest does a guided search. As one types in the search box, say ‘video ideas,’ suggested words show as well as Pinners and boards that carry ‘video ideas,’ so again, the more specific board names are, the higher the chance of popping in the search box. Pinterest further refines the search by showing keywords like YouTube, Live, DIY, Funny, Travel and more. Pinterest helps users find exactly what they are looking for and discover excellent ideas.

Digital marketers can check the keywords used by target customers and incorporate them in a brand’s pins and boards. Also, check boards of similar brands with a large following and see the images and keywords their pins are made of. What makes them tick?

Use Rich Pins

One of the best strategies because rich pins aim for sales power. They boost brand promotion and bear more context and details compared with the usual pin, like price, availability, links to product and map. Decide which rich pins suit your product or service: app pins, product pins, recipe pins and article pins. Rich pins require the application of meta tags and the approval of Pinterest. Once approved, rich pins easily facilitate installation of apps, shopping, cooking, and reading stories.

Share Pin It for Later Links

Share Photo

Attach Pin It for Later links in your blog posts or Facebook account. This action allows users to collect as many links for sorting after. It prods users to Pin It in their boards eventually. In a way, this cultivates audience engagement and drives traffic seamlessly to the source website and social media channels with multiple postings and repins across platforms.

Follow Influencers

Influencer marketing is one of the sure-fire ways to engage with clients. People love other people they can relate to. Identify influencers of all sizes in your industry and align with them. A mix of your pins and influencers’ in a shared board would be a good start.

Influencers provide fresh perspectives and customer insights that brand owners can always learn from. They also introduce you to a strong following that is your target market, too. Take note that every follower has his or her network, which expands market reach.

Influencers, with their credibility and trustworthiness, have earned the loyalty of followers. Their stories and recommendations have the ability to increase social media exposure and generate traffic for your brand that could translate to sales.

Level up to Pinterest for Business

 It’s time to ditch the personal account. Pinterest offers Pinterest for Business to tap the site’s marketing prowess. The free service comes with added perks: educational marketing materials to assist in effective campaigns and strategies.

Another benefit is Pinterest analytics. A Pinterest profile gives a snapshot of the number of pins, boards, likes, and Pinterest followers. Include the comments, replies, and shared boards and all of these are the results of efforts for a vibrant Pinterest interaction. Pinterest analytics, on the other hand, gives access to valuable tracking information that lets business owners know their customers better. An example is the relevant pins people like and what people loved most from the corporate website. This is a welcome opportunity to tweak activities to get successful results.

Final Note

If you find Facebook and Twitter being saturated. Pinterest, with 175 million pinners, is the next best option in addressing a far greater challenge faced by digital marketers – for their brands to be consistently visible in the digital landscape.

 Much as Pinterest positions itself as the world’s catalog of ideas that inspires users to move and explore, people also regard it as a major social network.

Its slanted letter P logo joins the logos of Facebook, Twitter, Instagram, and Google+ for the standard social media share buttons. Plug it in websites or after every blog post, so readers can conveniently share and you’re on to creating an online presence.

Within Pinterest, users create content and share pins of infographics, articles, images, and videos on several boards of an account. Avid Pinners are united by common hobbies and interests based on categories. What separates Pinterest from other social media is its careful segregation of topics from the general (books, music, home décor, fashion, hair, and beauty) to the ultra-specific (ab workouts, eye makeup, hand lettering).

Launched not so long ago, in 2010, the potentials of Pinterest are still to be maximized. For digital marketers, who are on a constant quest to bolster marketing initiatives, Pinterest holds promise in promoting brand awareness and improving product reach. Here’s how:

Create an Impressive Profile

First, strong branding dictates a common look and feel among all social media channels that include business info, logos, taglines, images, and color schemes to create identification and recall.

Next, fully utilize Pinterest features. Make pins and boards attractive with unique and best quality images such as well-composed and high-resolution photos. In a sea of pins, ensure that yours stand out and worthy of a repin.

Better yet, start from the website. Blog titles, for example, can be an image with a text overlay. Or, create a separate blog title image specially designed for social media sharing. Either way, when it’s shared on Pinterest, the outcome is a pleasing poster-like image that beckons a viewer to follow.

Pins should be placed neatly on the appropriate boards and each board with a specific and catchy name. Also, add a brief description similar to a teaser. For example, vibrant summer wear for teenagers is a better board name compared with fashion for girls, which is a broader category. The words used make pins and boards easy to locate in the search field, which leads to the second point.

Optimize Pins and Boards for Search

Pinterest is a virtual pin board teeming with visual content. Texts appear only when a Pinner hovers an image and clicks on it for the description, link to the full story, and comments. Still, words are the key when the objective is to be searchable and land at the top of search results.

For this, Pinterest does a guided search. As one types in the search box, say ‘video ideas,’ suggested words show as well as Pinners and boards that carry ‘video ideas,’ so again, the more specific board names are, the higher the chance of popping in the search box. Pinterest further refines the search by showing keywords like YouTube, Live, DIY, Funny, Travel and more. Pinterest helps users find exactly what they are looking for and discover excellent ideas.

Digital marketers can check the keywords used by target customers and incorporate them in a brand’s pins and boards. Also, check boards of similar brands with a large following and see the images and keywords their pins are made of. What makes them tick?

Use Rich Pins

One of the best strategies because rich pins aim for sales power. They boost brand promotion and bear more context and details compared with the usual pin, like price, availability, links to product and map. Decide which rich pins suit your product or service: app pins, product pins, recipe pins and article pins. Rich pins require the application of meta tags and the approval of Pinterest. Once approved, rich pins easily facilitate installation of apps, shopping, cooking, and reading stories.

Share Pin It for Later Links

Attach Pin It for Later links in your blog posts or Facebook account. This action allows users to collect as many links for sorting after. It prods users to Pin It in their boards eventually. In a way, this cultivates audience engagement and drives traffic seamlessly to the source website and social media channels with multiple postings and repins across platforms.

Follow Influencers

Influencer marketing is one of the sure-fire ways to engage with clients. People love other people they can relate to. Identify influencers of all sizes in your industry and align with them. A mix of your pins and influencers’ in a shared board would be a good start

Influencers provide fresh perspectives and customer insights that brand owners can always learn from. They also introduce you to a strong following that is your target market, too. Take note that every follower has his or her network, which expands market reach.

Influencers, with their credibility and trustworthiness, have earned the loyalty of followers. Their stories and recommendations have the ability to increase social media exposure and generate traffic for your brand that could translate to sales.

Level up to Pinterest for Business

It’s time to ditch the personal account. Pinterest offers Pinterest for Business to tap the site’s marketing prowess. The free service comes with added perks: educational marketing materials to assist in effective campaigns and strategies.

Another benefit is Pinterest analytics. A Pinterest profile gives a snapshot of the number of pins, boards, likes, and Pinterest followers. Include the comments, replies, and shared boards and all of these are the results of efforts for a vibrant Pinterest interaction. Pinterest analytics, on the other hand, gives access to valuable tracking information that lets business owners know their customers better. An example is the relevant pins people like and what people loved most from the corporate website. This is a welcome opportunity to tweak activities to get successful results.

Final Note

If you find Facebook and Twitter being saturated. Pinterest, with 175 million pinners, is the next best option in addressing a far greater challenge faced by digital marketers – for their brands to be consistently visible in the digital landscape.

Thanksgiving, Day 2: Amazing Clients!

When I first started my job at ImageWorks web design firm in VA last year, I was told that I wouldn’t have much contact with my clients.  Typically, clients would have one main contact at the firm, who would provide them with any information they needed about SEO and marketing (my jobs) as well as web design and graphics work.  It sounded reasonable, and while I knew I would miss interacting with my clients, it seemed like the easiest way for them to have a simple, uniform experience with our agency.

As time has passed, I’ve found myself communicating more and more with my marketing clients.  It wasn’t anything we planned, but that’s just how things work now, and it makes me really happy.

First of all, I work with great people.  They’re cheerful and appreciative, and nine times out of ten, any conversations I have with them involve good humor and good productivity.  Most of the time, their phone calls are a pleasant part of my day.

What’s more, I’m generally not the most social person – I’m actually not at all comfortable in large groups or dealing with strangers – but put me in a position at work where I feel capable and confident, and I really do enjoy the chance to talk to the people for whom I’m working.  It helps me feel inspired to do my best work and produce great results for them, when I feel like we’re connected as human beings.  There’s a sense of ownership, and “we’re all in this together” that can be really motivating.

Finally, I’m grateful for my clients because at the end of the day, I know that they’re trusting me to help their businesses succeed.  That’s a huge amount of faith to put in another person, and I appreciate every ounce of it. I remember this ever day, as I hope I live up to the task!