Monthly Archives: September 2018

Web Development Agencies – Offerings and Services

Web designers, whether creating websites on their own or within an agency, have become developers and more. They have started offering additional services on top of web development to stay competitive. Web development agencies are offering more services as the demand increases for those services.

While a designer can outsource a person with coding expertise, it’s necessary for a person designing websites to understand the basics of code and not have to constantly outsource for small tweaks and additions to the coding structure. Custom web design is the norm rather than the exception these days.

Aside from that, they need to know what can be done with code and what programming language it will be done in. When customers ask questions, it benefits the designer to be able to answer that a solution can be met affirmatively by using certain methods.

Most websites don’t need to be built from scratch with code. With content management systems such as WordPress, developers can use templates to get a design base that they can then build upon and customize as they choose with CSS and JavaScript.

Why are developers offering more services?

The website build itself has become the base from which an agency is built. Custom web design is no longer enough though. Both independent freelance developers and design agencies are morphing into full-service search engine optimization(SEO) and marketing agencies.

A website on its own is not enough to succeed on the internet and businesses of all sizes are looking for one-stop shops.

To succeed in ranking and get traffic, one must use SEO. Sophisticated SEO, from keeping up with Google algorithms to content creation, and technical SEO with backlinks, is a hefty job. When a developer offers these services, they offer crucial value and become more alluring to customers looking for website growth.

Developers often charge a monthly retainer for providing these services to clients who they’ve designed sites for. Typically, this occurs with smaller businesses rather than larger corporations who may hire their own in-house SEO specialist or a separate marketing agency.

To increase SEO and website visibility, some agencies and independent creatives are offering social media management and graphic design services. This can involve maintaining a social media presence, incorporating a unique branding proposition, and being the voice of their client’s company when interacting with customers.

As a special addition, web developers are offering more services, to include hosting. This provides a convenient way for them to make an additional percentage from clients while providing a necessity any new site will require.

Web development is a complex skill and one that requires the use of many related skills to provide full-scale services to businesses looking for a streamlined and growth-oriented approach. As the online business landscape changes, so do web development agencies who stay ahead of the game.

Why It’s Important to Analyze Your Marketing Efforts

If you are a business owner, it is so important that you not only have access to analyze data related to your business, but that you have concrete, measurable analyses that you can use in future marketing efforts. The most lucrative marketing efforts occur when one is well-informed about the targeted audience and product or service being offered. There are several various means to analyzing and utilizing data for marketing, and I’m here to tell you about some of them!

First, it’s worth it to consult with a marketing agency that can tell you how to best proceed with marketing based on the data that you have about your intended consumer for your product or service. Marketing agencies can direct you to the best methods for everything from internal business analysis to ensure your company and its employees are in sync to external business analysis which focuses on understanding the market for your business. A marketing agency can also guide you through establishing goals based on your market’s data and based on the unique advantages and methods of marketing that your business has access to!

Another resource useful for analyzing your marketing efforts is found through consultation with a web design agency. Most businesses make first impressions on potential consumers via online platforms, so why not work to market your online presence with professional guidance? A web design agency can help you to develop a custom web design that is best suited to your company needs. Many of your needs are established when analyzing the data about your consumers and their satisfaction with your service or product. If you can use this data in your consultation with a web design company or a web design agency, you will be better set up for success in your future marketing efforts.

Graphic design is another huge component to successfully marketing your business. What is going to attract potential customers to your business? Font, color, size, and design are all basic considerations to take when working with a graphic designer. All of these preferences should be established by studying your targeted market. If you know the preferences of your potential consumer, then you will know how to best market your service or product to draw them in!

When analyzing consumer data and past marketing efforts, it’s important to utilize the resources available to you if you want to have successful marketing in the future. Marketing agencies, web design agencies, and graphic designers are all potential resources for taking your data and putting it into a marketing strategy that can ultimately lead to the success and growth of your business!

Step into the Era of Digital Advertising with Instagram Ads

Winning Marketing Strategy with Instagram

Instagram is much talked about by digital marketers. With over 700 million active Instagram users, it’s a social network platform that reaches the masses including your current and untapped markets.

With Smartphones coming up with better features in capturing high-resolution photos and videos, it’s hard to resist the urge to share them with the world via Instagram. There’s even a word for it: Instagrammable. When people find every place, pet, or performance instagrammable, we know that Instagram is here to stay.

To get to know Instagram is to understand its great potential to increase engagement with clients and generate traffic that will eventually lead to more sales. Here’s a guidepost to help maximize the benefits of integrating Instagram in marketing:

Share Standout Content 

The goal is to craft posts worthy of sharing and circulating in the Instagram universe, or better yet, will cross to other social apps.

Depending on your Instagram Marketing strategy, create a post with links to all social accounts: Facebook, Twitter, Pinterest, Instagram, Google+. This will make sharing right away easy. An Instagram account can also stand on its own as long as standard content such as logo, tagline and profile description, useful links (website, map, other social accounts), the color scheme is observed for a unified branding look and feel.

Images and one-minute videos are the lifeblood of Instagram. Deserving a second look are high quality, well-composed, uniquely conceptualized images. Fast-paced, focused, with minimal text for Instavids. It works differently for every niche. One can use top-down flat lay shots for food or scenic long shots for places. In short, what you share should be visually delightful and relays the brand’s character.

Give the image its voice by partnering it with equally compelling captions. Good captions say, first, what the image is all about in a creative way. It can be inspiring or funny or show how a problem is solved. Emojis, those cute facial expressions, and ideogram add life to captions. They somehow substitute for the warmth in a face-to-face interaction. Second, there is a call to action. Ask Instagrammers to sign-up, share the post, or tag a friend. Ask a question and encourage them to answer in the comments section.

After the structure is the approach. You can pique the interest of Instagrammers’ just enough with a teaser, so they’ll be enticed to click the link to your website to read the rest of the story. If you choose to tell the whole story in the caption, be reminded of the 2,200 character limit, so start with the most important details.

Boost Content Sharing

Posts in an Instagram feed are arranged, not chronologically, but based on the number of likes and comments. Instagram assumes that more likes and comments mean audiences will find the content interesting. Thus, these are the posts visible at the top of followers’ home stream. The effect ripples up to a higher search engine ranking.

Keep conversations rolling in the comments section. It is a way to nurture relationships online. Comments are feedback, too and it is worth taking note what your audience has to say about your company or product/service.

Consistency is key in growing Instagram followers. Decide how often new content will be uploaded. There are studies even saying when is the best time to post on Instagram. See what schedule suits your brand.

Hashtags, the # plus keyword combination, is another way to expand connections. Every click on a hashtag exposes all posts with such keywords including your posts. It helps to get found by prospective clients. The more relevant and specific the keyword, the better.

Reach Out to Influencers

Consumer behavior is changing. Consumers are no longer content with print ads or television commercials. They want to do their research and check how true a brand’s claims are.

Enter an influencer, a credible, respected, and dependable person in a specific field with massive online presence, and a substantial number of loyal followers. What an influencer has to say – a product review or endorsement – is an expert opinion that an Instagram follower trusts and considers in decision-making. This makes influencer marketing one of the most effective ways to retain and attract more customers online.

Be sure to follow industry influencers on Instagram. They come in various sizes, from micro-influencers to the more popular account names. Micro-influencers are like relatable peers to consumers while big time personalities represent characteristics that people aspire for. Among them, who can you work with collaboratively? Working together can mean content sharing and recommending your brand.

Step into the Era of Digital Advertising with Instagram Ads

Take your campaigns to the next level with Instagram Business starting with Instagram advertising. Sponsored Instagram ads gain more likes and followers compared to a regular post. Some of the added features include a shop now link that takes the user to the product page. The contact button will allow users to call or email the business owner.

With Facebook acquiring Instagram, your marketing campaign can cover both platforms seamlessly. For one, your Instagram account can link your Facebook page instead of design separate content for each social network. Creating a campaign on Facebook and Instagram is purposive with the objective, audience, schedule, and budget identified.

After campaign launching is performance tracking. Instagram Business tracks analytics called Insights and offers significant data to digital marketers. Insights are focused on two areas: follower demographics (location, age, gender, new followers) and Instagram post analytics (reach, impressions, website clicks).

Insights help measure the results of marketing efforts in tangible terms to determine a campaign’s success. How near or far are the results from the set targets? Is Instagram driving the results a campaign aimed for? The answers to these questions will prompt new trials, tracking, and tweaks to a campaign.

Final Note

As far as marketing is concerned, Instagram is for all kinds of businesses; from start-ups to global brands. While modern businesses have taken the plunge and uses Instagram in their digital marketing strategies, a deeper dive can show unexplored advantages to further raise profits.