Spice Up Digital Marketing with Pinterest

Much as Pinterest positions itself as the world’s catalog of ideas that inspires users to move and explore, people also regard it as a major social network.Its slanted letter P logo joins the logos of Facebook, Twitter, Instagram, and Google+ for the standard social media share buttons. Plug it in websites or after every blog post, so readers can conveniently share and you’re on to creating an online presence.

Within Pinterest, users create content and share pins of infographics, articles, images, and videos on several boards of an account. Avid Pinners are united by common hobbies and interests based on categories. What separates Pinterest from other social media is its careful segregation of topics from the general (books, music, home décor, fashion, hair, and beauty) to the ultra-specific (ab workouts, eye makeup, hand lettering).

Launched not so long ago, in 2010, the potentials of Pinterest are still to be maximized. For digital marketers, who are on a constant quest to bolster marketing initiatives, Pinterest holds promise in promoting brand awareness and improving product reach. Here’s how:

Create an Impressive Profile

First, strong branding dictates a common look and feel among all social media channels that include business info, logos, taglines, images, and color schemes to create identification and recall.

Next, fully utilize Pinterest features. Make pins and boards attractive with unique and best quality images such as well-composed and high-resolution photos. In a sea of pins, ensure that yours stand out and worthy of a repin.

Better yet, start from the website. Blog titles, for example, can be an image with a text overlay. Or, create a separate blog title image specially designed for social media sharing. Either way, when it’s shared on Pinterest, the outcome is a pleasing poster-like image that beckons a viewer to follow.

Pins should be placed neatly on the appropriate boards and each board with a specific and catchy name. Also, add a brief description similar to a teaser. For example, vibrant summer wear for teenagers is a better board name compared with fashion for girls, which is a broader category. The words used make pins and boards easy to locate in the search field, which leads to the second point.

Optimize Pins and Boards for Search

Pinterest is a virtual pin board teeming with visual content. Texts appear only when a Pinner hovers an image and clicks on it for the description, link to the full story, and comments. Still, words are the key when the objective is to be searchable and land at the top of search results.

For this, Pinterest does a guided search. As one types in the search box, say ‘video ideas,’ suggested words show as well as Pinners and boards that carry ‘video ideas,’ so again, the more specific board names are, the higher the chance of popping in the search box. Pinterest further refines the search by showing keywords like YouTube, Live, DIY, Funny, Travel and more. Pinterest helps users find exactly what they are looking for and discover excellent ideas.

Digital marketers can check the keywords used by target customers and incorporate them in a brand’s pins and boards. Also, check boards of similar brands with a large following and see the images and keywords their pins are made of. What makes them tick?

Use Rich Pins

One of the best strategies because rich pins aim for sales power. They boost brand promotion and bear more context and details compared with the usual pin, like price, availability, links to product and map. Decide which rich pins suit your product or service: app pins, product pins, recipe pins and article pins. Rich pins require the application of meta tags and the approval of Pinterest. Once approved, rich pins easily facilitate installation of apps, shopping, cooking, and reading stories.

Share Pin It for Later Links

Share Photo

Attach Pin It for Later links in your blog posts or Facebook account. This action allows users to collect as many links for sorting after. It prods users to Pin It in their boards eventually. In a way, this cultivates audience engagement and drives traffic seamlessly to the source website and social media channels with multiple postings and repins across platforms.

Follow Influencers

Influencer marketing is one of the sure-fire ways to engage with clients. People love other people they can relate to. Identify influencers of all sizes in your industry and align with them. A mix of your pins and influencers’ in a shared board would be a good start.

Influencers provide fresh perspectives and customer insights that brand owners can always learn from. They also introduce you to a strong following that is your target market, too. Take note that every follower has his or her network, which expands market reach.

Influencers, with their credibility and trustworthiness, have earned the loyalty of followers. Their stories and recommendations have the ability to increase social media exposure and generate traffic for your brand that could translate to sales.

Level up to Pinterest for Business

 It’s time to ditch the personal account. Pinterest offers Pinterest for Business to tap the site’s marketing prowess. The free service comes with added perks: educational marketing materials to assist in effective campaigns and strategies.

Another benefit is Pinterest analytics. A Pinterest profile gives a snapshot of the number of pins, boards, likes, and Pinterest followers. Include the comments, replies, and shared boards and all of these are the results of efforts for a vibrant Pinterest interaction. Pinterest analytics, on the other hand, gives access to valuable tracking information that lets business owners know their customers better. An example is the relevant pins people like and what people loved most from the corporate website. This is a welcome opportunity to tweak activities to get successful results.

Final Note

If you find Facebook and Twitter being saturated. Pinterest, with 175 million pinners, is the next best option in addressing a far greater challenge faced by digital marketers – for their brands to be consistently visible in the digital landscape.

 Much as Pinterest positions itself as the world’s catalog of ideas that inspires users to move and explore, people also regard it as a major social network.

Its slanted letter P logo joins the logos of Facebook, Twitter, Instagram, and Google+ for the standard social media share buttons. Plug it in websites or after every blog post, so readers can conveniently share and you’re on to creating an online presence.

Within Pinterest, users create content and share pins of infographics, articles, images, and videos on several boards of an account. Avid Pinners are united by common hobbies and interests based on categories. What separates Pinterest from other social media is its careful segregation of topics from the general (books, music, home décor, fashion, hair, and beauty) to the ultra-specific (ab workouts, eye makeup, hand lettering).

Launched not so long ago, in 2010, the potentials of Pinterest are still to be maximized. For digital marketers, who are on a constant quest to bolster marketing initiatives, Pinterest holds promise in promoting brand awareness and improving product reach. Here’s how:

Create an Impressive Profile

First, strong branding dictates a common look and feel among all social media channels that include business info, logos, taglines, images, and color schemes to create identification and recall.

Next, fully utilize Pinterest features. Make pins and boards attractive with unique and best quality images such as well-composed and high-resolution photos. In a sea of pins, ensure that yours stand out and worthy of a repin.

Better yet, start from the website. Blog titles, for example, can be an image with a text overlay. Or, create a separate blog title image specially designed for social media sharing. Either way, when it’s shared on Pinterest, the outcome is a pleasing poster-like image that beckons a viewer to follow.

Pins should be placed neatly on the appropriate boards and each board with a specific and catchy name. Also, add a brief description similar to a teaser. For example, vibrant summer wear for teenagers is a better board name compared with fashion for girls, which is a broader category. The words used make pins and boards easy to locate in the search field, which leads to the second point.

Optimize Pins and Boards for Search

Pinterest is a virtual pin board teeming with visual content. Texts appear only when a Pinner hovers an image and clicks on it for the description, link to the full story, and comments. Still, words are the key when the objective is to be searchable and land at the top of search results.

For this, Pinterest does a guided search. As one types in the search box, say ‘video ideas,’ suggested words show as well as Pinners and boards that carry ‘video ideas,’ so again, the more specific board names are, the higher the chance of popping in the search box. Pinterest further refines the search by showing keywords like YouTube, Live, DIY, Funny, Travel and more. Pinterest helps users find exactly what they are looking for and discover excellent ideas.

Digital marketers can check the keywords used by target customers and incorporate them in a brand’s pins and boards. Also, check boards of similar brands with a large following and see the images and keywords their pins are made of. What makes them tick?

Use Rich Pins

One of the best strategies because rich pins aim for sales power. They boost brand promotion and bear more context and details compared with the usual pin, like price, availability, links to product and map. Decide which rich pins suit your product or service: app pins, product pins, recipe pins and article pins. Rich pins require the application of meta tags and the approval of Pinterest. Once approved, rich pins easily facilitate installation of apps, shopping, cooking, and reading stories.

Share Pin It for Later Links

Attach Pin It for Later links in your blog posts or Facebook account. This action allows users to collect as many links for sorting after. It prods users to Pin It in their boards eventually. In a way, this cultivates audience engagement and drives traffic seamlessly to the source website and social media channels with multiple postings and repins across platforms.

Follow Influencers

Influencer marketing is one of the sure-fire ways to engage with clients. People love other people they can relate to. Identify influencers of all sizes in your industry and align with them. A mix of your pins and influencers’ in a shared board would be a good start

Influencers provide fresh perspectives and customer insights that brand owners can always learn from. They also introduce you to a strong following that is your target market, too. Take note that every follower has his or her network, which expands market reach.

Influencers, with their credibility and trustworthiness, have earned the loyalty of followers. Their stories and recommendations have the ability to increase social media exposure and generate traffic for your brand that could translate to sales.

Level up to Pinterest for Business

It’s time to ditch the personal account. Pinterest offers Pinterest for Business to tap the site’s marketing prowess. The free service comes with added perks: educational marketing materials to assist in effective campaigns and strategies.

Another benefit is Pinterest analytics. A Pinterest profile gives a snapshot of the number of pins, boards, likes, and Pinterest followers. Include the comments, replies, and shared boards and all of these are the results of efforts for a vibrant Pinterest interaction. Pinterest analytics, on the other hand, gives access to valuable tracking information that lets business owners know their customers better. An example is the relevant pins people like and what people loved most from the corporate website. This is a welcome opportunity to tweak activities to get successful results.

Final Note

If you find Facebook and Twitter being saturated. Pinterest, with 175 million pinners, is the next best option in addressing a far greater challenge faced by digital marketers – for their brands to be consistently visible in the digital landscape.